Data show that five years ago, consumers in the purchase of paper categories to “handkerchief paper” mainly, and as consumer demand becomes more diversified, paper products companies to develop more new categories and gradually gain consumer favor, the formation of new consumer habits and demand.
As paper companies continue to optimize and upgrade, the development of the paper industry to maintain a good trend, new products towards more specialized and boutique direction.
In 2022, the mother and baby market will become a high growth market segment, with segmented paper categories such as baby cotton towels, baby cream paper and baby wet wipes all experiencing high growth, with consumers paying more attention to the “workmanship” of the products. “safety” “practicality”, businesses strive to provide users with a more comfortable experience. At the same time, the number of college students buying paper products grew by 96% year-on-year, and the potential of the campus market cannot be underestimated. In the future product upgrade process, enterprises should pay more attention to the vertical scene of paper consumption trends.
As the supply chain sinks and infrastructure is gradually improved, more and more abundant products will cover more areas and more consumers can buy paper products online, and the sink market will continue to become a high incremental market. 2018 to 2022, the proportion of paper sales in first-tier cities will remain high, while the proportion of the sink market will continue to rise. Relevant companies should further focus on the sinking market to meet consumers’ demand for paper for daily life.
Consumers pay more and more attention to the convenience and comfort of paper products, and demand higher and higher quality of products, and efficacy keywords such as sterilization, disinfection and cleaning are mentioned in high frequency. Take ordinary wet wipes as an example, the hygiene and cleaning power of wet wipes is higher than ordinary paper towels, and consumers are more convenient when they go out to wash their hands and disinfect, and the raw materials are safer, thus bringing a steady increase in sales. It is recommended that when companies develop and promote their products, they should have full insight into the actual needs of consumers and enhance the user experience.
Kitchen paper, facial tissues, hand towels, toilet paper.
Post time: Jul-04-2023